GLOBALIZATION AS UNIFICATION: EFFECTS ON CLOTHING

Abstract

Globalization is the process of advancing to a more interconnected world. With the outcome of globalization, coupled with civilisation and modern fashion that have engulfed the world over; cultural attire especially that of the Igbo people of Nigeria has been neglected. It is believed that people’s dressing code is one of their identities. Globalization with its unifying effects on culture has made it almost impossible to identify people through their traditional attire among people of different cultural backgrounds. The pride of the Igbo is therefore relegated to the background. This paper examines the decline in the use of Igbo traditional attire as globalisation has tended to harmonise people all over the world with a common type of clothing. The aim of this study is to bring to the limelight the role of traditional attire in promoting peoples identity. The study adopts a historical research approach. Data for the study were collected through observational method, and personal experience. Findings show that globalization and civilisation are the major reason for unified attire which is the cause of decline in cultural identities, especially that of the Igbo. The study recommends a sense of value for the Igbo traditional attire, and a sense of consciousness to Igbo identity. The onus is therefore, on the families and general public to collectively ensure that Igbo identity is restored through revitalization of Igbo traditional attire.