GENDERED MEDIA COVERAGE: EXAMINING THE PORTRAYAL OF FEMALE POLITICIANS IN NIGERIA

Abstract

Media plays a pivotal role in shaping public opinion, political narratives, and societal perceptions. However, research indicates that the media often portrays female politicians in a gendered manner, perpetuating stereotypes and biases. This paper aims at exploring the issue of gendered media coverage and its impact on the portrayal of female politicians. The abstract begins by highlighting the significance of media in political communication and its influence on public perceptions. It then delves into the gender disparities observed in media coverage, particularly focusing on the challenges faced by female politicians. The paper discusses how female politicians are often subjected to different standards, scrutinized for their appearance, and their qualifications questioned in ways that their male counterparts are not. Furthermore, the abstract examines the impact of gendered media coverage on public perception and political representation. It explores how the portrayal of female politicians as less competent, emotional, or focused on personal matters can undermine their credibility and hinder their electoral prospects. Moreover, the paper investigates the implications of such coverage for gender equality in politics and the broader consequences for democratic governance. To address these issues, the abstract presents potential strategies and solutions. It discusses the importance of media organizations adopting gender-sensitive guidelines and training for journalists to promote fair and balanced coverage of female politicians. It also emphasizes the need for increased representation of women in media leadership positions and the importance of collaboration between media outlets and women's organizations. Finally, this paper used the philosophical method of hermeneutics (interpretation) in addressing this issue of the media bias when it comes to female politicians hoping to create a more inclusive political landscape.