DIGITAL EVANGELISM AND THE TRANSFORMATION OF CHRISTIAN COMMUNICATION IN THE CONTEMPORARY AFRICAN CHURCH

Abstract

This study examines Digital Evangelism and the Transformation of Christian Communication in the Contemporary African Church, highlighting how technological innovation has reshaped the modes, reach, and impact of Christian ministry across the continent. With the rapid growth of digital platforms such as social media, streaming services, and mobile applications, churches in Africa have increasingly adopted new communication strategies to spread the gospel, engage believers, and build virtual faith communities. The research draws insights from library materials, academic journals, and online resources to analyze how digital evangelism complements traditional preaching and expands the Church’s mission beyond physical boundaries. Findings reveal that digital tools have enhanced accessibility, interactive worship, and cross-cultural engagement among African Christians, especially among the youth. However, challenges such as misinformation, digital inequality, and reduced personal interaction remain significant. The study concludes that while digital evangelism presents vast opportunities for effective Christian communication, its success depends on ethical use, digital literacy, and theological grounding. It recommends that African churches integrate digital strategies into their ministry frameworks to ensure sustainable, inclusive, and transformative evangelistic outreach in the digital era.